Coke Zero

I’ve always hated the taste of Diet Coke - and most other diet drinks for that matter. However, the new “Coke Zero” tastes very comparable to original Coke, one of my favorite soft drinks.

Coca-Cola promoters were handing out free samples at the different City Stages exits a few weeks back. Since then I’ve enjoyed several of these calorie-free cokes. I usually don’t really pay any attention to my calorie intake, but cutting back on the empty calories in most soft drinks sure can’t hurt.

My guess for the new addition to the array of Coke products is that they came out with a better tasting diet drink, but couldn’t rebrand Diet Coke, since it already has so many loyal fans. So they picked a new name - one that didn’t include the word “diet” in it. I think this will appeal to people who don’t want be labeled as “diet drinkers” (viz. Me!).